How Much Does Branding Cost?
When it comes to building a brand, one of the first questions people ask is: How much does branding cost? The truth is, just like any creative service, the cost of branding can vary significantly based on the scope of work, the experience of the team you work with, and the complexity of your needs. Whether you’re a small startup looking for a simple logo, or a well-established company in need of a complete rebrand, there are different pricing structures to consider. In this guide, we’ll break down the various branding costs in Australia and New Zealand, help you understand the different service levels, and offer some key insights on what you can expect when working with a creative studio like Woven Studio.
What’s Included in Branding?
Branding isn’t just about creating a pretty logo—it’s about creating a story that resonates with your audience. Here’s what makes up your brand:
- Logo Design
Your logo is often the first thing people see, and it’s the face of your business. A well-designed logo leaves a lasting impression. - Brand Identity
The colours, fonts, and overall visual style that communicate your business’s personality. It’s how people recognise your brand at a glance. - Brand Strategy
Think of this as your brand’s roadmap. It defines your market position and how you connect with your target audience. A strong strategy guides every decision you make. - Messaging
The words you use to tell your brand’s story. Your tone and language matter because they reflect your personality and shape how people perceive you. - Marketing Materials
From business cards to digital ads, your marketing materials reinforce your brand identity and spread your message to the world.
Let's break the options when looking to create branding for your business.
1. Freelancers
Cost: $1,500 – $5,000 AUD
Freelancers often charge between $1,500 to $5,000 AUD for basic branding, depending on their experience and expertise. While this option is more affordable, you may encounter limitations in service, quality, and support.
What’s Included: Custom logo design, basic brand guidelines, and a few marketing materials.
Pros: Great option for small businesses on a budget, just make sure you shop around!
Limitations: Freelancers may not offer much ongoing support or a strategic approach for long-term growth. Start-ups may require more experience and a brand system that works across print, digital and social media campaigns to better hit the ground running.
2. DIY Branding
Cost: $50 – $1,000 AUD
DIY and AI tools can provide and iterate on a logo quickly, costing between $50 to $1,000 AUD. While these options save you money upfront, the outcome is usually of poor quality and may appear too generic for use as an effective brand mark that helps customers recognise you.
What’s Included: Using tools like Canva or logo generators, you can create simple brand elements like logos, colour schemes, and typography.
Pros: Very affordable and gives you a starting point.
Limitations: The branding can be generic, with limited customisation. Many DIY platforms offer logos that are not particularly original, and you may not own the logo legally unless you purchase it.
3. Boutique Branding Agencies
Cost: $2,000 – $10,000 AUD
Boutique agencies, like Woven Studio, typically charge between $2,000 to $10,000 AUD for custom branding. This price reflects the tailored approach and the quality of design and service you’ll receive. We specialise in creating unique branding that resonates with your target audience.
What’s Included: Custom logo, brand guidelines, a tailored brand strategy, and professional-level design.
Pros: High-quality, professional branding that aligns with your business goals. With a boutique agency, you get the benefit of personalised service, strategic input, and designs that are tailored to your unique identity.
Limitations: Might not include deep market and customer research.
4. Mid-Large Branding Agencies
Cost: $15,000 – $50,000+ AUD
Larger agencies can charge upwards of $15,000 AUD, depending on the project's complexity. While they have extensive resources and can bring a wider multidisciplinary approach, you often sacrifice a personal touch for comprehensive service, as the people you engage with might not be those doing the work.
What’s Included: A detailed brand strategy, market research, custom logo, a full brand identity, and ongoing consultation.
Pros: Fully customised for long-term brand growth and impact.
Limitations: Your budget, it’s a significant upfront investment, but you may have access to more skills and expertise.
What to Consider When Choosing Branding Services
- Your Budget
Understanding what you can afford is key. Be realistic about your financial capacity and how much you’re willing to invest in your brand. - Business Goals
Are you looking for a quick solution, or do you need a brand that can grow and evolve with your business over time? - Brand Evolution
Will your brand need to change as your business grows? Make sure you’re building a foundation that can evolve.
Final Thoughts
Investing in branding is one of the smartest moves you can make for your business.
Your brand is your business’s story—it’s the first thing people see, and it’s how you connect with your customers. Whether you go the freelancer route, try DIY branding, or invest in a Mid-Large agency, it’s essential to choose what aligns best with your business goals. A strong brand not only helps you stand out but also builds lasting relationships with your customers.
At the end of the day, branding is about more than just looking good—it’s about creating a story that connects, resonates, and leaves a lasting impression. If you’re ready to elevate your business with a brand that’s as unique as you are, Woven Studio is here to help. Whether you’re starting from scratch or refining what you already have, we’ll work with you to create a brand that truly stands out. Let’s make something extraordinary together.
Quick Recap
- Freelancers: Budget-friendly ($1,500 - $5,000 AUD) but may offer limited service.
- DIY Platforms: Cheap ($50 – $1,000 AUD) but outputs are often not high quality or versatile enough.
- Boutique Agencies: Creative and tailored solutions ($2,000 - $10,000 AUD) with ongoing support.
- Big Agencies: Comprehensive service but with higher costs (from $15,000 AUD).
