Polyman

Polyman had a strong reputation, but their brand and website were due for a refresh. Their existing website wasn’t engaging the next generation of customers, and without a defined brand identity, they lacked a clear foundation for a redesign.

Woven Studio stepped in to evolve their brand without losing its heritage—through a brand extension that refined their identity while ensuring consistency across digital and physical applications. This set the stage for a sleek, modern website built on Webflow, delivering both performance and ease of use.

Now, Polyman has a versatile, future-ready brand and a polished online presence to match.

Polyman needed:

✅ A refreshed brand identity—one that evolved from their existing logo without losing its legacy.
✅ A modern website solution—something clean, intuitive, and scalable.
✅ A simple but powerful backend—a Webflow build that handled hosting, SEO, and CMS needs seamlessly.

This project required careful balance—keeping what worked, refining what didn’t, and building a foundation for future growth.

To breathe new life into Polyman’s brand while ensuring continuity, we took a strategic brand extension approach before moving into web development.

Brand Extension & Identity Evolution

• Instead of reinventing the brand from scratch, we refined and expanded the existing logo system, allowing for greater versatility without losing recognition.
• A flexible brand system was developed, ensuring Polyman’s identity looked polished and cohesive across all platforms.
• The final result was an evolution, not a revolution—keeping the essence of Polyman while giving it the versatility needed for modern digital applications.

Website Design & Development

• Developed on Webflow to provide seamless hosting, built-in SEO, and an easy-to-manage CMS.
• Sleek, simplified UI that delivers a polished customer experience without unnecessary complexity.
• Optimized for speed and mobile responsiveness, ensuring a frictionless browsing experience.
• A CMS-driven backend that makes updates easy for the Polyman team—empowering them to manage content without technical headaches.

This wasn’t just about a new look—it was about future-proofing the brand and its digital presence.

With a refined brand identity and a modern, functional website, Polyman is now set up for long-term success.

A Future-Ready Brand Identity

• A refined logo system offering versatility across platforms.
• Consistent brand applications, ensuring recognition and impact everywhere.

A High-Performance Website

• Built on Webflow—offering easy updates, seamless hosting, and built-in SEO.
• A clean, intuitive design that speaks to both existing customers and new audiences.
• Fully responsive and optimized, ensuring a smooth experience across all devices.

With this evolution, Polyman retains its legacy while stepping confidently into the future.

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