Spark Pop

SPARK POP is an online marketplace for family activities and experiences in Australia. As they grew, they needed a refreshed brand identity and website that better reflected their playful yet professional positioning. Woven Studio collaborated closely with SPARK POP and their audience to evolve the brand and redesign the website, ensuring it was both visually engaging and highly functional.

SPARK POP had outgrown its existing brand identity and website. While their logo remained strong, their visual system lacked cohesion, and their digital experience needed significant improvements in usability and engagement.

They wanted a brand evolution rather than a complete overhaul, with an emphasis on refining supporting brand elements to create a playful yet professional aesthetic. Additionally, their website needed to be redesigned with a focus on better navigation, accessibility, and a more engaging experience for families.

Our approach was highly collaborative, ensuring both the client and their audience had input throughout the process.

We began with brand strategy workshops, exploring multiple strategic directions for messaging. By gathering feedback from SPARK POP’s audience, we ensured the brand positioning aligned with their expectations, making the brand feel both engaging and relevant.

Since the logo remained unchanged, our focus shifted to a brand identity evolution, refining supporting elements like color, typography, and visual assets to build a more cohesive and recognizable brand system. One of the key developments was a flexible color system—the client wanted an array of options for different applications, so we structured a primary base color with supporting shades. This approach maintained accessibility compliance for web use while ensuring the brand remained visually consistent across all touchpoints.

The website UX and design was shaped by real user feedback and testing, creating an experience that was intuitive, engaging, and optimized for conversions. We took an iterative development approach, checking in regularly with both the client and their audience to refine the branding and website based on real user insights.

The final outcome was a seamless evolution of SPARK POP’s brand and digital presence, setting them up for continued growth and engagement while maintaining their playful, family-friendly appeal.

The refined brand identity introduced a modernized visual system, featuring a structured color palette and accessibility-focused guidelines to ensure clarity and inclusivity. The updated design system provided flexibility for different applications while maintaining brand consistency across all touchpoints.

The user-centered website design improved navigation and UI, making the user journey and booking process more intuitive. Interactive and engaging design elements brought SPARK POP’s playful energy to life, creating a dynamic and enjoyable online experience. Additionally, the site was built with accessibility compliance, ensuring an inclusive experience for all users.

To support long-term growth, we developed scalable brand and digital assets, including a detailed brand style guide, empowering the SPARK POP team to maintain consistency across all platforms. The website was designed for future scalability, allowing for easy updates and expansions as the brand continues to grow.

The result is a brand and website that not only look great but also function seamlessly, helping SPARK POP continue to connect families with incredible experiences across Australia.