Fox Hole Films

Fox Hole Films is a Brisbane-based film and videography company that believes in creating "Moving Pictures That Move People." Known for their fun, creativity, and professionalism, they bring a personal touch to every project. However, their existing brand and website didn’t fully capture their essence.

They partnered with Woven Studio to craft a bold, cinematic brand identity and a dynamic, high-performing website—one that embodies their personality and ensures their digital presence is as captivating as their films.

Fox Hole Films is all about storytelling with heart. Their message, "People First, People Second," drives their entire approach—putting people at the center of everything they create.

However, their existing brand lacked cohesion, personality, and a true representation of their creative energy. Their website felt outdated and didn’t reflect the high level of quality in their work. They needed a bold identity and digital experience that could evolve with their business and make a lasting impact.

To create a brand and website as powerful as their storytelling, we took a strategy-driven approach, ensuring every touchpoint felt cinematic, immersive, and unmistakably Fox Hole Films.

Brand Strategy & Identity

‍We started with a Brand Essence workshop, working closely with the Fox Hole Films team to define their core values, tone of voice, and positioning. Their message, "Moving Pictures That Move People," became the foundation of their brand storytelling and visual direction.

Through stylescapes and creative exploration, we refined a visual identity that captured their brand personality, balancing cinematic energy with modern storytelling. The logo system was designed for adaptability, ensuring seamless application across digital and physical platforms.

Inspired by cinematic textures and the raw energy of filmmaking, we developed a rich, layered design system, incorporating patterns, textures, and custom icons that enhance the brand’s visual storytelling. To ensure consistency, we delivered a comprehensive brand guidelines document, giving the Fox Hole Films team everything they needed to roll out their new identity effectively.

Website Strategy & Design‍

‍We kicked off with our Designed to Convert workshop, defining the website structure, content flow, and user experience to maximize engagement and conversions. Using our Brand Essence framework, we distilled their story into a compelling, high-impact Brand Story, ensuring every piece of content reinforced their identity.

The website was designed to be cinematic, high-energy, and immersive, mirroring the dynamism of their films. The homepage features a custom film-reel-inspired transition, making a bold first impression, while CSS effects and interactive elements bring the brand to life, keeping visitors engaged.

Development & Content Management‍

‍To give the Fox Hole Films team full control over their content, we replaced their outdated WordPress backend with a custom, streamlined CMS, allowing them to update content effortlessly. This system enables easy additions of new case studies, testimonials, and services, ensuring the site remains fresh, scalable, and reflective of their latest work.

The result was a fully reimagined brand and website—one that captures the energy, personality, and storytelling magic of Fox Hole Films.

Their bold cinematic brand identity now includes a refined, adaptable logo system, a storytelling-driven visual identity inspired by the craft of filmmaking, and a brand playbook ensuring consistency across all touchpoints.

Their digital presence was designed to be as engaging as their films, featuring a visually immersive, conversion-focused website with a custom homepage animation that reinforces their storytelling approach. A streamlined CMS makes content updates effortless, allowing them to showcase new projects with ease.

With a brand and website that truly reflect their creative spirit, Fox Hole Films now has an online presence as impactful as their films, ensuring every interaction feels just as compelling as the stories they tell.