Kakariki

Super greens supplements are everywhere—but what if they were more than just another wellness product?

As a creative challenge, Woven Studio set out to rethink Kākāriki Super Greens from the ground up. We explored how the product could be reimagined as a fully realized brand, with a focus on New Zealand’s natural origins, Māori and Pasifika traditions, and the latest nutritional science.

The result? A refined brand identity, thoughtful packaging concepts, and a website design that brings the story to life.

This was more than a design exercise—it was an opportunity to push creative boundaries and explore what happens when ancient wisdom meets modern wellness branding.

We approached this project with one goal: to elevate Kākāriki Super Greens beyond the typical supplement branding.

That meant:
✅ Defining a strong brand identity that honors its origins, purpose, and cultural significance.
✅ Developing premium packaging concepts that feel organic, sophisticated, and deeply connected to nature.
✅ Crafting a website design that seamlessly blends traditional storytelling with modern wellness aesthetics.

This was about more than just nutrition—it was about creating a brand that resonates, educates, and inspires.

To create a brand that feels as powerful as the product itself, we focused on three key areas:

Brand Identity & Strategy

• We refined the name and built a brand system that reflects Kākāriki’s New Zealand roots and natural purity.
• The identity blends modern minimalism with cultural depth, ensuring it feels premium yet authentic.
• A custom typographic style, earthy color palette, and structured brand elements were developed to enhance credibility and storytelling.

Packaging Concept Development

• We designed premium, modern packaging concepts that honor the heritage and natural origins of the product.
• The designs integrate subtle Māori and Pasifika influences, ensuring the brand feels deeply connected to its cultural story.
• Using CGI product visualizations, we brought the packaging to life in a way that feels market-ready and visually compelling.

Website Design Concept

• We created a website design that merges education with experience, allowing users to explore the product’s science-backed benefits and traditional roots.
• The layout was designed to flow seamlessly, guiding visitors through a visual and interactive brand story.
• Smooth scrolling animations and interactive elements enhance engagement, reinforcing the product’s connection to nature and science.

This was a strategic rethink, not just a rebrand. Every detail was crafted to position Kākāriki Super Greens as a movement, not just a supplement.

The reimagined Kākāriki brand now exists as a fully realized concept, proving that supplement branding can be both meaningful and modern.

A Refined Brand Identity

• A modern yet rooted brand system, built around heritage, science, and nature.
• A balanced color palette and typography, merging earthy authenticity with contemporary appeal.
• A strategy-driven approach that feels both premium and credible.

Premium, Story-Driven Packaging Concepts

• A minimalist yet culturally grounded packaging system, designed for shelf presence and sustainability.
• CGI product renders that showcase the design in real-world applications.
• A flexible design system that could easily scale across product lines.

An Immersive Digital Experience

• A visually engaging website concept that integrates science, tradition, and product storytelling.
• Seamless motion design and interactivity, making the experience feel alive and dynamic.
• A blend of education, storytelling, and brand immersion, designed for maximum engagement.

Through this creative exploration, we built a concept that feels authentic, modern, and worthy of a place in today’s wellness market.