Kombunation

At Woven Studio, we believe great ideas deserve great branding. That’s why we set out to create Kombunation—a concept kombucha brand designed to showcase how strategic design can elevate an innovative product.

Kombunation isn’t just another kombucha. It’s a functional drink that combines scientifically backed ingredients to promote specific health benefits. Our goal was to explore how branding, packaging, and digital design could bring this concept to life, treating it as if it were a real product launch.

The result? A fully realized brand identity, three distinct packaging concepts, and a dynamic website design—all crafted to feel as refreshing and innovative as the drink itself.

Creating a functional beverage brand from the ground up meant exploring:

✅ A distinct brand identity that feels fresh, modern, and backed by science.
✅ Three unique packaging concepts that each highlight different health benefits.
✅ A compelling digital presence that educates and excites consumers.

This was an opportunity to experiment, push creative boundaries, and refine how strategic design could define a new category of kombucha.

Like any real-world brand launch, we started with strategy, positioning, and visual exploration.

Brand Identity & Strategy

• We developed a name and identity system that reflected Kombunation’s unique fusion of kombucha + functional ingredients.
• The brand needed to balance credibility and approachability, so we crafted a look that felt both scientifically backed and refreshingly inviting.
• A custom typographic style, color palette, and brand system were created to allow flexibility across packaging and digital platforms.

Packaging Concept Development

• We designed three distinct packaging concepts, each focusing on a different health benefit: Immunity, Energy, and Gut Health.
• Each concept was tailored with a color-coded design system, ingredient highlights, and an ownable visual language that could extend across future product lines.
• Using CGI product visualizations, we brought the packaging concepts to life in a way that felt as real and polished as a market-ready brand.

Website Design Concept

• We crafted a full website design, treating it as a real-world launch site.
• The concept focused on storytelling, product education, and user engagement, ensuring that customers could easily understand the unique benefits of Kombunation.
• Motion and interactive elements were explored to create a digital experience that felt as refreshing as the drink itself.

This was more than just a design exercise—it was an opportunity to build something from scratch and see how far we could push creativity when given complete freedom.

Kombunation now exists as a fully realized brand concept, with:

A Cohesive Brand Identity

• A fresh, modern logo system designed for packaging, digital, and marketing.
• A bold yet functional brand language, balancing credibility with excitement.
• A strategy-driven visual identity that could easily scale.

Market-Ready Packaging Concepts

• Three distinct packaging designs, each aligned to a specific functional benefit.
• A color-coded system that enhances differentiation and consumer recognition.
• CGI product renders that showcase the product in a real-world setting.

A Website Design Concept

• A visually engaging digital experience designed for education and conversion.
• Interactive motion elements that reinforce the product’s freshness and innovation.
• A seamless layout that blends science-backed storytelling with brand personality.

Through this creative exploration, we built a brand that feels not just possible—but market-ready.