Lux Drive

Lux Drive was born out of a vision to redefine airport transfers in Newcastle, NSW. Identifying a gap in the taxi and rideshare market, they set out to create a luxurious, eco-friendly pre-booked transfer service powered by electric vehicles.

To bring their vision to life, Lux Drive needed a standout brand, a high-converting website, and a seamless web app to handle bookings. They turned to Woven Studio for a multidisciplinary approach that would help them launch with impact.

As a new business, Lux Drive needed to establish itself as a premium service from day one. The brand had to exude luxury, sustainability, and innovation, while the website and app had to deliver a frictionless user experience for both customers and the Lux Drive team.

The biggest challenge was balancing high-end branding with an efficient and user-friendly digital experience—ensuring that every interaction, from brand touchpoints to booking a ride, felt seamless and premium.

To create a memorable, future-proof brand and digital experience, we took a strategic, user-centered approach, ensuring every element was designed with intention and longevity in mind.

Brand Strategy & Identity

‍We began with a Brand Essence workshop, working closely with Lux Drive to refine their authentic brand voice, messaging, and unique selling proposition. From there, we explored stylescapes and concept directions, merging luxury with sustainability to craft a visual identity that felt both premium and purpose-driven.
The logo system was designed for versatility, providing a responsive, adaptable brand mark suited for various applications, from digital platforms to print collateral. To ensure brand consistency, we delivered a comprehensive brand rollout, equipping Lux Drive with the tools needed to maintain a cohesive identity across all touchpoints.

Website & Web App Design

‍Our website strategy workshop set the foundation for both the marketing website and the booking web app, ensuring an experience that was seamless, automated, and user-friendly.
‍Leveraging our Designed to Convert framework, we focused on compelling storytelling and UX-driven copywriting to maximize engagement and conversions. The website was built in Webflow, delivering a high-performance, responsive experience optimized for SEO and searchability. A custom CMS was implemented, allowing the Lux Drive team to easily manage and update content, ensuring the platform remains dynamic and relevant.

Web App Development

‍We created clickable wireframes to map out the user journey, ensuring a smooth, intuitive booking process across both mobile and desktop. A comprehensive design system was developed to maintain visual consistency and scalability, making future updates seamless.
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By taking an iterative and collaborative approach, we ensured that every element—from branding to website and app development—aligned perfectly with Lux Drive’s vision, delivering a digital experience that felt as premium as the service itself.

The result was a fully realized brand and digital platform, positioning Lux Drive as the premier luxury transfer service in Newcastle.

Premium & Flexible Brand Identity

‍A polished, responsive logo system was developed to ensure adaptability across all platforms, maintaining a strong and recognizable presence. The luxurious yet sustainable color palette reinforced Lux Drive’s commitment to both elegance and eco-consciousness, striking the perfect balance between premium appeal and environmental responsibility. To ensure brand consistency, we delivered a comprehensive brand guideline document, equipping Lux Drive with everything needed for future applications.

Seamless Website & Booking Experience

‍The visually stunning, conversion-focused website was optimized for performance and SEO, ensuring Lux Drive could reach and engage their target audience effectively. A custom booking web app was integrated, allowing customers to book transfers effortlessly with a streamlined, user-friendly experience. Additionally, a content management system was implemented, reducing admin workload and enabling Lux Drive to easily update content and manage their platform with ease.

‍By seamlessly integrating a strong brand identity with a high-performance booking experience, we helped Lux Drive launch as a market leader in luxury, sustainable transfers—setting a new benchmark for premium travel in Newcastle.