Matter

Do you care about the source?
Do you care where your furniture comes from?

Because it all matters.

The furniture industry has a problem. Too much waste. Too little responsibility. Matter was created to challenge the status quo. A conceptual brand designed to rethink how we buy, sell, and dispose of furniture, Matter isn’t just about sustainability—it’s about accountability.

We developed a bold, no-BS brand identity, marketing collateral, signage, and social content that doesn’t just ask people to care—it demands it.

Matter isn’t here to fit in. It’s here to disrupt.

Furniture should last. But most of it doesn’t.

We built Matter to make people think before they buy. That meant:

✅ A disruptive brand identity—something raw, unapologetic, and built for impact.
✅ Bold, in-your-face messaging—designed to confront consumers with the truth.
✅ Marketing and signage that can’t be ignored—billboards, posters, and retail displays that challenge throwaway culture.
✅ Branded product tags and social content—reinforcing the message at every touchpoint.

Matter needed to be louder than the noise of mass production—so we made sure it was.

This wasn’t about subtlety. It was about making people stop and rethink their choices.

Brand Identity & Strategy

• We built a brand system that feels urgent, raw, and unmistakable.
• The visual identity is stripped-back, no-fuss, and built to make an impact.
• Typography is bold, stark, and unforgiving—because the message shouldn’t be softened.
• A black-and-white palette with strategic pops of color ensures every word hits hard.

Marketing & Brand Collateral

• Billboards that don’t ask—they challenge. "Do you care about the source?" "It all matters."
• Posters and in-store signage that force a second thought—positioned at the point of purchase, where it matters most.
• A brand voice that’s impossible to ignore—direct, urgent, and solution-focused.

Product Tags & Social Content

• Minimalist product tags that make consumers think. "This was saved from landfill. Would you throw it away again?"
• Social content that calls people out. "Your last couch lasted 2 years. This one will last a lifetime."
• Messaging that turns sustainability into a statement. Matter isn’t just another green brand—it’s a wake-up call.

This was about more than branding—it was about building a movement.

Matter now exists as a fully realized brand concept—a model for how the furniture industry should be thinking.

A Brand Identity That Makes Noise

• A no-excuses brand system designed to disrupt.
• A bold, cut-through type system and color palette.
• Messaging that grabs attention and refuses to let go.

Marketing That Hits Hard

• Confrontational billboards and posters placed in urban centers.
• Retail signage that disrupts consumer habits at the source.
• Branded furniture tags that challenge people to think before they buy.

A Social Presence That Calls for Action

• A campaign that doesn’t sugarcoat the truth.
• Visually impactful content that turns sustainability into a statement, not a selling point.
• Messaging that sticks. "It All Matters."

Matter wasn’t made to sit on a shelf. It was made to shake things up.