Sturgeon Valley

Caviar is more than a delicacy—it’s an experience. Sturgeon Valley set out to bring this exclusive, sustainably farmed delicacy to the New Zealand market, but they had the product without the brand.

That’s where we came in.

Woven Studio worked with Sturgeon Valley to define their brand strategy, craft an elegant brand identity, and design sophisticated packaging that reflects the premium nature of their caviar. We then brought it to life through CGI product visualizations and a stunning website design, ensuring every touchpoint exudes luxury and exclusivity.

With the final website development underway, Sturgeon Valley is poised to make its mark on the high-end culinary scene.

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Sturgeon Valley had world-class caviar but lacked the brand presence to match. To enter the New Zealand market with authority, they needed:

✅ A refined brand strategy that captured the essence of exclusivity, quality, and sustainability.
✅ A sophisticated brand identity that reflected the prestige of their product.
✅ Premium packaging design that would feel at home in the finest restaurants and specialty retailers.
✅ High-end CGI product visualizations to showcase their caviar in a way that’s just as exquisite as the product itself.
✅ A beautifully designed website that would serve as both an educational resource and an elegant digital storefront.

Every element had to work in harmony to position Sturgeon Valley as the gold standard of caviar in New Zealand.

Luxury branding is about more than just aesthetics—it’s about evoking desire, prestige, and authenticity. Every detail had to feel intentional, from the typography and color palette to the packaging textures and website experience.

Brand Strategy & Identity

• We conducted in-depth brand strategy sessions to define Sturgeon Valley’s unique positioning as New Zealand’s premier sustainable caviar producer.
• The brand identity was crafted to exude sophistication, with a timeless, minimalist logo system that adapts seamlessly across print, packaging, and digital.
• A refined color palette and typography were selected to reinforce the elegance and exclusivity of the product.

Packaging & 3D Product Visualization

• We designed premium, high-end packaging that enhances the luxury experience from the moment someone sees the product.
• Using CGI, we created stunning, photorealistic product renders—allowing us to showcase the caviar before final packaging production.
• These visuals became key assets for the website, marketing, and brand storytelling, ensuring a cohesive and polished presence across all touchpoints.

Website Design & Development

• The website was designed to feel as refined and luxurious as the product itself, balancing elegant simplicity with interactive depth.
• Seamless scrolling animations enhance the browsing experience, ensuring a dynamic, premium feel as users explore the site.
• One of the standout moments? A hero animation on the homepage, where a tin of caviar gracefully falls behind text as it animates in, before perfectly stacking onto a pile of tins. This immersive motion design makes the product reveal feel intentional and high-end.
• The final website development is underway, ensuring the digital experience is just as seamless and elevated as the rest of the brand.

The result is a luxury brand experience that positions Sturgeon Valley as a leader in New Zealand’s high-end culinary market.

A Timeless, Premium Brand Identity

• A sophisticated logo system, designed to be elegant yet adaptable.
• A refined color palette and typography, evoking exclusivity and quality.
• A brand strategy that sets the foundation for long-term success.

High-End Packaging & Visual Storytelling

• Premium packaging design that elevates the unboxing experience.
• CGI product visualizations that showcase the caviar in its best light.

A Seamless, Cinematic Digital Experience

• A visually rich, high-end website design, aligning with the brand’s premium positioning.
• Scrolling animations that bring the product to life, making the experience immersive and interactive.
• A hero animation where a caviar tin elegantly falls into place, reinforcing the precision and craftsmanship of the brand.
• Carefully curated visuals and storytelling, ensuring every element feels intentional.

With luxury branding, sophisticated packaging, and a refined online presence, Sturgeon Valley is now ready to introduce New Zealand’s finest caviar to the world.